Baahubali 2: The Conclusion is a 2017 Indian epic action film directed by S. S. Rajamouli. The film was made on an estimated budget of ₹250 crores ($37 million) and was the most expensive Indian film ever made at the time. It was released on April 28, 2017, and later dubbed into Hindi, Malayalam, Japanese, Russian, and Chinese. Grossing ₹1,810 crores worldwide ($267 million), the film became the highest-grossing Indian film of all time, collecting approximately ₹800 crores worldwide within just six days of its release.
is to produce digital content for social media platforms and other web platforms in order to engage the audience.
to maintain the style guide of the movie and incorporate the same visual style on the entire digital presence as well as printable collaterals.
2016 - 2017
Self Directed, Director, Producers, Marketing Team, Developers.
Social Media Strategy
Through our various social platforms, we were able to raise awareness and expand audience segments. In the end, the Baahubali movie on Facebook gained 3,797,440 followers, while on Twitter it gained 736k followers, on Instagram it gained 344k followers, and on YouTube it gained 1.53 million subscribers.
In addition to that, I've worked on developing printable formats for use in marketing and advertising. The majority of the graphical elements in the poster were built from scratch, while the composition itself is made up of materials that were gathered during the production of the film.
I built trust, empathy, and authority into the designs of the social media posts and merchandise that I created to show off the personality of the brand. In addition to this, I devised an effective strategy for producing engaging content and promoting it via social media.
No, NOT just the movie
As humans, we are in awe of large-scale experiences. From Ben-Hur to Baahubali. filmmakers strive to create awe-inspiring scale in movies. Combining this scale with a new narrative style opens up fascinating possibilities in entertainment. In addition to the two parts of the movie Baahubali, there is also a virtual reality experience, a graphic novel, a novel triology, an animated series, mobile games, merchandise, and more.
To illustrate what we mean by the term "social media engagement," here are some creative examples. The following are 12 images that were chosen at random from the hundreds of designs that I've created.